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Our Normative Database


Normative Database Comparisons:

A company's response to an employee survey begins with accurate assessment of people and organizations. These assessments-based on comparisons to relevant national, industry, or "leading" company norms-provide the foundation for decisions on people, resources, and strategies for change. When combined with sound management judgment and interpretive expertise, comparing survey results to other organizations creates a unique opportunity to truly understand and leverage company strengths and address company challenges.

The following charts illustrate the value of database comparisons:

Employee Survey Normative Database

The Gelfond Group Normative Database...

  • Is one of the premier employee opinion databases in the world.
  • Is updated regularly to reflect the opinions of millions of employees we survey worldwide.
  • Provides access to the following valuable norms:
    • Global region/country
    • Selected industries
    • Job level
    • Race or Gender
  • Can be segmented by industry, by function and by company financial performance factors.
  • Provides a special "world class" norm against which clients may compare their survey results.


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